Brand Guidelines
How to use the Great Western Golf identity so it looks right every time, wherever it appears.
Logo
Pick a background and the right logo version appears. Always use the supplied files, never a screenshot or a redrawn copy.
Which version, where
The full-colour logo is for white and light backgrounds. On GWG Green use the white version with the orange flag. On any other colour, use the all-white or all-black version. The version without the tagline is for small sizes, or wherever the tagline isn't needed.
Print and digital
The flag on the print version is an orange gradient. For anything on screen the flag is solid GWG Flag orange.
These are PNG previews. For print, ask for the vector files.
Clear space and minimum size
Keep 10mm clear all round the logo. Nothing else sits inside that zone: no type, no images, no page edges.
Turn on the exclusion zone in the logo viewer above to see where it falls.
Minimum size
The logo with the tagline should never go below 27mm wide. Drag the slider to check the size you're working at.
Colour
Four colours. Click any swatch to copy its web value, or a tint to copy that.
Tints
Use tints for backgrounds and secondary elements. Steps run from 90% down to 10%.
Typography
Niveau Grotesk throughout. Friendly, soft and comfortable, with a modern feel. Bold for headlines, Regular for subheads and body copy.
If Niveau Grotesk isn't available, the backup is Roboto.
Try it
Type your own words and adjust the size and weight.
What not to do
Always use the supplied files, without alteration. These are the common mistakes.
Don't rotate the logo.
Don't squash or stretch it.
Don't add drop shadows.
Don't put it on colours outside the palette.
Don't crowd the edge. Keep the 10mm clear space.
Don't change the colours.
Photography
Real people, real weather, the range and the adventure golf. Use only the official collection.
In use
The identity applied across signage, kit and stationery.
Social media
Profile pictures are tiny, so the flag and tagline drop out. Use the type-only roundel in green, grey or orange.
Only for very small sizes on social media. Everywhere else, use the full logo.